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Know Your Audience Better With New Rilo Demographics

Rilo News | May 07, 2018

In the flury of content, trends, and numbers, it's easy to get caugh up in the data and loose track of what's most important: the people! Now, with our most recent product update, you can get insight into who you're reaching and improve targeting.

With Rilo Demographics, you can instantly visualize a breakdown of your audience at a global brand level as well as on individual marketing platforms. Link up your marketing accounts and Rilo will instantly analyze the performance of that account, along with a detailed breakdown of the age, gender, and top locations of your audience. As your audience and targeting change over time, Rilo will automatically update to show the most recent insights.


Tracking your demographics are crucial to building a successful marketing strategy. For example, if you're a men's lifestyle brand selling suites in New York, but your marketing efforts are mostly reaching females aged 18-24 in Texas, you're clearly not hitting your ideal audience! It's important to first define who your target demographic is, then see if you're actually reaching them.

Some marketing platforms track demographics better than others so you'll likely see some different information on each platform you use. Rilo will gather all the data made available by each platform to present the most accurate analysis available. Based on each platform's demographic data, Rilo will generate a global demographic analysis of your whole brand to show how it all comes together.

Setting up your Rilo dashboard to show demographics is easy and takes just a few seconds! Here's how:

  1. If you don't already have an account, create one for free here.
  2. On your dashboard page, click the "Add Source" at the top right.
  3. Choose a marketing platform to connect. For the best demographic data, like Facebook, Google Analytics, or Instgram first.
  4. Follow the onscreen instructions to authorize your account.
  5. Once the account is connected, you'll instantly see demographics and trends for that account.

Your turn! See if you're reaching the ideal audience and keep your fans and customers at the center of your strategy.